SALES LETTERS
Well-written sales letters can open doors that even the
most polite phone call never will. People read their mail. A carefully
crafted letter can make an impressive and memorable first impression with
a customer or client and get you to the next step–a phone call,
appointment, or even a sale.
At Copywriter Connection, we know what works–and what doesn't–when
it comes to sales letters. Let us craft a winning first impression for
your prospects.

<Date>
Dear Prospect:
Put your company on the map—economically, and in a hurry.
With our approach to generating buzz for startup companies, the Avalanche
Communications team has consistently built creative public relations
campaigns that have garnered our clients substantial attention from
the press, investors, strategic partners and customers.
We don’t just churn out press releases, call a few editors and
hope for results. At Avalanche, we’re proactive, aggressive, and
we’ll create a campaign tailored to your industry and your goals.
Oh, and we’ll do all of this at a fraction of what you’ll
pay at a larger PR firm.
We at Avalanche recognize that in today’s crowded high-tech industry,
many startups don’t get the attention they deserve from typical
PR agencies—which either take them on as clients and ignore them
in favor of more lucrative accounts, or simply turn their business away.
We love working with startups, and we’ll build you a successful
campaign quickly.
Let us get started, and you’ll see yourself in print before you
know it.
Sincerely,
Amanda Parrish
Avalanche Communications
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November 1st
Dear Susan,
How would you like to turn heads at every party this season? Well,
now’s the perfect time to visit Sage Salon for your holiday makeover!
Perhaps you’d like to give your hair some extra lift, or try
a deep conditioning for that wonderfully natural sheen? How about some
strategically placed highlights to turn drab into fab— or an exciting
new hair color with matching nails that’s simply perfect for the
holidays?
So many choices, right? And you barely have time to shop—much
less figure out your best look this season!
Well, this year why don’t you skip the hassle and get right
to the magic! Let Sage Salon’s seasoned professionals pamper you
with a hair, makeup and nail makeover. We guarantee that once you walk
out that door, no one will be able to tear their eyes away from you.
At Sage Salon, we’ll provide you with something you’ll
love—and everyone else will admire. Our professionals will create
a look that fits you—and only you— like a glove. No one
else will have anything like it. Because your style is so unique, you’ll
be immune to fads, and you can change it year after year.
Best of all, your in depth consultation with our award-winning stylists
is free and the “new you” will cost you a lot less than
you think. So, instead of an ordinary hair-cut or blow dry that you
wear only once, you'll get a one-of-a-kind creation lovingly made for
you.
Call us at (480) 892 - 6688 to set up your free consultation. You'll
be under no obligation, and we’ll never pressure you.
This season let Sage Salon take away those holiday stresses and leave
you with gorgeous holiday tresses!
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Mike Scioscia, Manger, California Angels
“TheSportsCoach.com provides top-notch training to the athletes
of tomorrow while raising money for their youth leagues today. I’m
happy to be a part of this truly valuable service.”
<Name>
<Company>
<Address>
<Date>
Dear <President or Fundraiser>:
Would you like to raise money for your league and provide your players
and coaches with the most powerful training tools available? Join TheSportsCoach.com—the
world’s leading sports-instruction Web site and fundraiser. We’ll
help you:
• Raise money for your league
• Enable your players to learn directly from
the world’s most talented professional athletes and coaches
• Elevate the enthusiasm and excitement of your
teams, their families and your league
For free trial access right now, visit www.TheSportsCoach.com and enter
the password <12345>.
I’ll contact you in the next few days to discuss the tremendous
benefits your league can enjoy from working with TheSportsCoach. And
feel free to call me anytime if you have any questions or want to sign
your league up with TheSportsCoach now.
Sincerely,
Sales Rep
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